Updated Aug 22, 2020
Providing standalone insurance products â€“ especially in new markets where they are untested and consumers lack understanding and trust â€“ can be difficult and unprofitable.
Bundling insurance offers the opportunity to the insurer or the implementing entity to bundle their product with a value chain component (output or input) that is necessary for the farmer. By bundling insurance with other smallholder-focused financial and non-financial services practitioners can develop a customized suite of products, services and delivery modes that offer substantial and tangible client value. These bundling guidelines will support bundling efforts.