Updated Feb 10, 2021
Smartphone app "Virtual collection center" (VCC) for goat marketing
Part of University of Florida
http://livestocklab.ifas.ufl.edu/projects/dr-conner-mullally/
Conner Mullally
Send MessageThis innovation is a mobile app to improve the efficiency of goat marketing for cooperatives as it links cooperatives with a wide range of potential buyers increasing the cooperatives' negotiation power.
The mobile application allows for improved coordination between goat cooperatives and their members with market agents on various aspects of goat marketing. This saves time and money for the buyers as they do not need to drive around looking for animals for sale. It also empowers the cooperatives as they will have a wider choice of potential buyers and don't need to settle for a lower price tha...
SEE ALLStage 3: Proof of Concept
Takeup and the effects of the app are being evaluated through a randomized control trial. At the same time, an alternative version of the app that is internet-based is being examined through a small pilot.
Focus Areas:
Livestock & Agriculture
Implemented In:
Nepal
1
Country Implemented In
Verified Funding
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Problem
Unorganized and non-transparent system of buying/selling of goats
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Solution
Transparent mechanism of goat marketing based on live weight
Target Beneficiaries
Smallholder goat keepers and traders
Competitive Advantage
Existing solutions do not utilize smartphone technology and are not designed with female cooperatives
The Team Behind the Innovation
PI: Conner Mullally, PhD Co-PI: Neena Gorkhali, PhD (female) Co-PI: Sarah Janzen, PhD(female) Co-PI: Nicholas Magnan, PhD Implementing partner: Heifer International (Nepal office). Field activities led by Bhola Shrestha and Neena Joshi
EXECUTIVE TEAM INCLUDES WOMEN
Milestone
Date Unknown
Funds RaisedVERIFIED
$1,233,989
TITLEDesigning and Evaluating Innovations for Development of Smallholder Female Livestock Cooperatives in Nepal
TYPEGrant
FOCUS AREAS
Livestock & Agriculture
Implemented InNepal
Date Unknown
New Country Implemented In
Nepal
